From Mystery to Mastery: How to Acquire and Leverage Video Testimonials for Maximum Impact
Nov 16th | 9AM - 2PM
In this interactive and in-person workshop, we’ll be covering the step by step system we use to create the kind of video testimonials that solve your credibility problems with prospects.
And we use the word, "create" because consistently strong testimonials are a function of planning and execution. But more than that, we also show you new ways to think of what the testimonial can be, with a view to you getting more out of each testimonial than the average person.
During our time together, we'll walk you through our in-house eight-step method, which we break down into mini steps to ensure you don't leave wondering. "How do I get all of this done?"
If interested, click below to register for this workshop today!
Student who took another of Jason’s courses
Ayesha Morris
Non-profit Organizer
I thought it might be very, maybe a little academic or, very numbers heavy. I wasn't sure from the perspective of someone who hasn't really taken business courses before, if it would be digestible for me, and I found that it was.
Take A Look At What You’ll Be Getting By Reading Below
01
The Role of the Testimonial
You may believe you know why people should use testimonials, and whatever that belief is, is probably only partially true.
In this workshop, before we even get into the meat of the matter, you'll be introduced to what one of my mentors called, "the secret life of the lowly testimonial". And part of what you'll learn about the other life of the testimonial, are the other things it can do for you that you've simply never thought of.
When I learned this, I never thought of the testimonial the same again, and I'm willing to bet neither will you.
02
The Essential Six
There are six questions you must ask someone in order to have covered the basics needed to produce a great video testimonial, or even a text testimonial for that matter.
We will tell you what they are and break each down by its significance, so you're convinced that to exclude any of them is to do your video testimonial an injustice.
And for good measure, we'll tackle the question of whether or you can ever deviate from them or not. The answer might actually surprise you.
03
The Credibility Onion
Some people are more credible than their peers. And the same is just as true for testimonials. So what exactly makes one testimonial stand head and shoulders above others?
The short answer is it's not just one thing. The long answer is in this workshop.
We’ll walk you through the three things that makeup the credibility onion and show you, live, the power of layering credibility, one piece at a time.
Once done, you’ll be convinced that getting all three of these is your absolute mission when attempting to get any testimonial in the future.
04
The Interview
By the time you get to the interview, it all starts coming together, as we take you through the strategy and tactics used to ensure we get the most out of any testimonial interview.
And we do so with example after example, so you’re not left in the dark about how you can duplicate our interview process for your own purposes.
Of course, no "how to section" would be complete without a companion "how not to section" to go along with it, and we're very careful to ensure you don't leave without knowing how to avoid interview landmines.
05
A Hunting We Will Go… A Hunting We Will Go…
After a video testimonial is done is the most crucial part of the process, and that's because it’s still not finished.
You may have completed the interview process, and the interviewee may have answered all the questions, but that doesn’t mean you have something you can use.
We’ll show you how to go looking for the gold, if there’s any, and we’ll also show you how to clean things up so the words of the interviewee present you and your business in the best light possible.
06
Deploy Your Testimonial Video For Maximum Impact
We love video testimonials because when it's time to deploy them, they can be repurposed and re-used to create all the other formats, to include audio and text.
However, the latter can prove very difficult to translate from video, even though it's the most versatile in terms of where it can go.
In this section, we walk you through all the ways we slice and dice our testimonials for deployment online and offline, with special attention paid to prepping the text testimonials we create from our original videos.
Once you get this level of detail, you’ll truly see the power of the lowly testimonial in motion.
Student who took another of Jason’s courses
Mistah Shak
Calypsonian/Songwriter
What impressed me the most is how practical it is... it breaks down what seems to be complex calculations... it breaks it down and simplifies it in a way makes it so practical... that you can see the result in the... moment of doing in it.
The Video Testimonial Masterclass At A Glance
14 Lessons (Approx. 3 hours)
Welcome & Intro
Module 1: The Testimonial
Lesson 1
The Role Of The Testimonial
Lesson 2
When Is The Best Time To Get A Testimonial?
Lesson 3
When Is The Second Best Time To Get A Testimonial?
Lesson 4
Who's Best Suited To Do Your Testimonial Interviews?
Module 2: The Essential Six
Lesson 1
What Are The Essential Six?
Lesson 2
Why The Essential Six?
Lesson 3
Can You Depart From The Essential Six?
Lesson 4
Should You Add To The Essential Six?
Module 3: The Credibility Onion
Lesson 1
What Is Credibility Really?
Lesson 2
How To Create A Credibility Onion
Lesson 3
A Jedi-level Tactic To Help With Your Credibility
Module 4: The Interview
Lesson 1
Make Them Comfortable
Lesson 2
Lead But Be Ready To Follow
Lesson 3
Don't Eat Your Testimonials
Lesson 4
Remember YOU Can't Testify
Lesson 5
A Caveat: Do Not Interview Unenthusiastic People
Lesson 6
Technical Considerations
Module 5: A Hunting We Will Go...
Lesson 1
What To Listen For
Lesson 2
How To Clean It Up
Lesson 3
How To Dress It Up
Lesson 4
How To Chop It Up
Module 6: Deploy Your Testimonial
Lesson 1
How To Use Your Video Testimonials In Your Marketing Materials
Lesson 2
How To Edit Video Testimonials For Use As Text Testimonials
Lesson 3
How To Get Customers Who Give Video Testimonials To Help Edit Them
Lesson 4
How To Get Customers To Post Their Text Testimonials
Q&A
Meet Your Instructor
Jason Arthur
President, Jason Arthur Consulting
Customer rating of
Jason Arthur is a digital marketing consultant who designs marketing plans for small businesses, teaches the fundamentals of entrepreneurship through his online membership site and live workshops, as well as lectures at universities and other spaces on the small business experience in the Caribbean.
With respect to his courses and workshops in particular, whenever he puts them on, they garner rave reviews and he expects your experience to be no different if you attend this workshop.
What People Have Said About Other Courses By Jason
What impressed me the most is how practical it is... it breaks down what seems to be complex calculations... it breaks it down and simplifies it in a way makes it so practical... that you can see the result in the... moment of doing in it...
The calculator is telling you, how you are misguided in the way that you are pricing things.
Calypsonian/Songwriter
So if you take part in the course, you'll realize from early o'clock, like 15 minutes into the course, that... yo! you really was doing things wrong.
Electrician
It has made a significant difference. It's amazing. My approach is now very scientific, very clear-cut. The methodology of pricing is absolutely clear to me.
Sure I need to workout some things, but the guidelines were excellent. I know how to charge and so I am going to charge people now.
Writing Consultant
It gave me more courage. It gave me more courage to say, this is my price, and I know why it's my price.
The Writing Lab (Owner)
It was... one step fed into the next and the next step was another type of... calculator and it solved other kinds of problems. And it had you thinking about your business in other ways, and then you moved on to the next and it...just kept building, one on top of the next.
Green Building Consultant
Before I would have been "Okay, what's your budget? All right I'll work for that". And you end up putting out way more than what they pay.
Now when they ask, I was able to... say what my price was, and I wasn't nervous in the sense of them saying, "Well, that's too expensive, we can't afford it". It's either you take it or you don't.
Creative Director
Jason's course is a breath of fresh air in... a space and place where everybody is undervaluing each other. And it's good to be in a space where there are lots of people who know, or some who didn't know, how much they were undervaluing and are willing and ready to make the changes necessary to stop doing that.
Communications Specialist
...that's what the course provided... it gave you that scientific way of pricing... this methodological way of doing things and not just, okay, I see X company selling for this, or Y company selling for this, and I'm just going to do an average, and smack myself in the middle... So it gave that specific...about how we really go about pricing...
Ice cream connoisseur
Register For The Second of Three FREE Workshops To Commemorate The Launch Of The Tobago Chamber Of Commerce's Education Program
FAQs
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Do I need to walk with anything if I decide to attend your training?
Yes. You will need a computer to be able to participate in this training. Preferably a laptop.
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When and where will the course be delivered?
This course will be held on Thursday, November 6th from 9AM to 2PM at the Chamber’s office.
Our address is Trinidad and Tobago Chamber of Industry and Commerce, Tobago Division, 2nd Floor ANSA McAL Building, Milford Road, Scarborough.
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Is this workshop right for my business?
The vast majority of small businesses in Trinidad & Tobago have no testimonials, and the ones who do are only able to get the bare minimum from them in terms of the true potential power of a testimonial. If any of this resonates with you, then this course may very well be the right fit.
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Why is this course FREE and is there a catch?
The course is being done for free as a commemoration of the chamber’s own in-house education program geared to business people. If there is a catch, it is that we expect that if you find this course valuable, you give us a testimonial saying so.
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Will this course be offered for FREE again?
Unfortunately not.