Want To Know Which Business
Courses You Should Take?

Click the button below to answer the questions provided in six areas of business and get a response tailored to your needs.

MARKETING

10%

1. Can you state clearly who your target market is?

YES NO

2. Can you state your competitive advantage clearly?

YES NO

3. Do you have 5 examples of at least one of the following? (Testimonials, case studies, endorsements, or other type of client proof of how well your business helps people)

YES NO

4. Can you consistently generate LEADS using one or more marketing channels?

YES NO

5. Can you consistently generate SALES using one or more marketing channels?

YES NO

6. How happy are you with the flow of LEADS?

Thrilled Good enough for now It could be better It’s giving me an ulcer!

7. How happy are you with the flow of SALES?

Thrilled Good enough for now It could be better It’s giving me an ulcer!

8. Do you know what it costs you to acquire a customer? (In other words, if you spend $1000 on marketing, how many customers do you get for that spend?)

YES NO

9. Do you know the average purchase size per customer?

YES NO

10. Do you know the average number of times a customer purchases from you per year?

YES NO

SALES

25%

1. Is there a clear understanding of your client needs among your sales team?

YES NO

2. Do your salespeople understand the competitors’ products and how yours compare?

YES NO

3. Do your salespeople understand your product completely and what it can and cannot do?

YES NO

4. Does the messaging delivered by your sales team remain consistent with the messaging employed in your marketing campaigns?

YES NO

5. How good are your salespeople at closing out a sale?

Flawless Good enough for now They could be better Poorly, and we’re paying for it

6. And finally, were your salespeople trained in the areas mentioned above?

YES NO

DELIVERY

40%

1. Does your product/service consistently live up to what you say it will?

YES NO

2. Does the way you present your product/service live up to the expectation you create?

YES NO

3. What is the percentage of change orders that occur per 100 orders?

Between 0 and 1% Between 1% to 2% More than 2 percent

4. Out of every 100 customers, how many product returns or complaints do you typically receive regarding discrepancies between what was advertised in marketing or sales and the actual product delivery?

Between 0 and 1% Between 1% to 2% More than 2 percent

OPERATIONS

55%

1. Does each employee have a supervisor or manager that equips them, provides direction, and keeps them accountable for their performance?

YES MOSTLY NO

2. Does each employee know what their responsibilities and expected results are?

YES MOSTLY NO

3. When was the last time an employee was terminated within your organization?

This month This year Last year It’s been a while Never!

4. How many employees have left for better jobs in the past year or two?

None 1-2 A handful Too many!

5. How well are you collecting revenue from clients?

Flawlessly Good enough for now They could be better Poorly, and we’re paying for it

FINANCE (Pricing)

70%

1. Do you know what it costs to bring each product or service to market?

YES NO

2. Do you know the profit margin per product or service you sell?

YES NO

3. Do you know the general profit margin of your business?

YES NO

FINANCE (Cash Flow Management)

85%

1. Is the money that comes in the business and the money that leaves the business predictable enough so that you’re not guessing every week as to your financial position?

YES NO

2. Are you confidently able to make financial decisions about what to do and not do in your business without worrying about the possible negative financial impacts on the health of your business?

YES NO

3. Do you want to be able to know when money is supposed to come into your business and when money is supposed to leave your business so you’re not guessing every week as to your financial position?

YES NO

4. Do you want to confidently be able to make financial decisions about what to do and not do in your business without worrying about the possible negative financial impacts on the health of your business?

YES NO

1. Can you articulate very clearly who is your target market?

Want To Know Which Business Courses You Should Take?

MARKETING

1. Can you state clearly who your target market is?

2. Can you state your competitive advantage clearly?

3. Do you have 5 examples of at least one of the following? (Testimonials, case studies, endorsements, or other type of client proof of how well your business helps people)

4. Can you consistently generate LEADS using one or more marketing channels?

5. Can you consistently generate SALES using one or more marketing channels?

6. How happy are you with the flow of LEADS?

7. How happy are you with the flow of SALES?

8. Do you know what it costs you to acquire a customer? (In other words, if you spend $1000 on marketing, how many customers do you get for that spend?)

9. Do you know the average purchase size per customer?

10. Do you know the average number of times a customer purchases from you per year?

SALES

1. Is there a clear understanding of your client needs among your sales team?

2. Do your salespeople understand the competitors’ products and how yours compare?

3. Do your salespeople understand your product completely and what it can and cannot do?

4. Does the messaging delivered by your sales team remain consistent with the messaging employed in your marketing campaigns?

5. How good are your salespeople at closing out a sale?

6. And finally, were your salespeople trained in the areas mentioned above?

DELIVERY

1. Does your product/service consistently live up to what you say it will?

2. Does the way you present your product/service live up to the expectation you create?

3. What is the percentage of change orders that occur per 100 orders?

4. Out of every 100 customers, how many product returns or complaints do you typically receive regarding discrepancies between what was advertised in marketing or sales and the actual product delivery?

OPERATIONS

1. Does each employee have a supervisor or manager that equips them, provides direction, and keeps them accountable for their performance?

2. Does each employee know what their responsibilities and expected results are?

3. When was the last time an employee was terminated within your organization?

4. How many employees have left for better jobs in the past year or two?

5. How well are you collecting revenue from clients?

FINANCE (Pricing)

1. Do you know what it costs to bring each product or service to market?

2. Do you know the profit margin per product or service you sell?

3. Do you know the general profit margin of your business?

FINANCE (Cash Flow Management)

1. Is the money that comes in the business and the money that leaves the business predictable enough so that you’re not guessing every week as to your financial position?

2. Are you confidently able to make financial decisions about what to do and not do in your business without worrying about the possible negative financial impacts on the health of your business?

3. Do you want to be able to know when money is supposed to come into your business and when money is supposed to leave your business so you’re not guessing every week as to your financial position?

4. Do you want to confidently be able to make financial decisions about what to do and not do in your business without worrying about the possible negative financial impacts on the health of your business?

YOUR COURSE PATH

Want To Know Which Business
Courses You Should Take?